Viewing information collecting system, viewing information collecting server, and portable terminal

摘要

A viewing information collecting system includes a terminal (100) and a server (230). The terminal (100) outputs a broadcast program to be viewed, and generates viewing state information indicating a state that the broadcast program is viewed. The server (240) retrieves subscriber information corresponding to ID information of the terminal from a subscriber database (241), and generates viewing analysis information in which some of the subscriber information is related to the viewing state information. Here, the subscriber database (241) relates subscriber information to ID information.