发明名称 |
SYSTEM AND METHOD FOR ASSOCIATING DOCUMENTS WITH CONTEXTUAL ADVERTISEMENTS |
摘要 |
The invention provides a system and method of associating results from a que ry from a user directed to a search engine to advertisements associated with th e search engine. In the method, there are the steps of: obtaining advertisemen t keyword senses associated with the advertisements; disambiguating the query to identify query keyword senses associated with the query; expanding the query keyword senses to include relevant semantic synonyms for the query keyword senses to create a list of expanded query keyword senses; using the expanded keyword senses to search the advertisement keyword senses to locate relevant advertisements correlating to the query; and providing the relevant advertisements to the user. The system incorporates modules conducting steps of the method.
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申请公布号 |
CA2536271(A1) |
申请公布日期 |
2005.03.03 |
申请号 |
CA20042536271 |
申请日期 |
2004.08.20 |
申请人 |
IDILIA INC. |
发明人 |
COLLEDGE, MATTHEW;CARRIER, MARC |
分类号 |
G06F17/30;G09F19/00;H04L12/16 |
主分类号 |
G06F17/30 |
代理机构 |
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