| 摘要 |
<p>Disclosed are an apparatus and method for providing advertisements on digital TV. The apparatus includes a system information processing unit (340) for receiving system information data transmitted by a broadcast station and extracting channel information and advertisement data from the received system information data, and a display unit (700) for displaying the extracted channel information and advertisement data. The method includes the steps of receiving system information data transmitted by a broadcast station, extracting channel information and advertisement data from the received system information (SI) data and storing the extracted channel information and advertisement data, and displaying the stored channel information and advertisement data on screen when a user changes channels. Therefore, since the advertisement data and channel information are displayed on the screen when the user changes channels, there is an advantage in that the user can obtain some useful information from the displayed advertisement data and living information. <IMAGE></p> |
