| 摘要 |
<P>PROBLEM TO BE SOLVED: To deliver appropriate advertisements to a plurality of advertising media when the advertisements are delivered via the plurality of advertising media. <P>SOLUTION: A user's terminal 6, when receiving a content from a content delivery device 3, sends the content ID of the content and the user ID to an advertisement delivery device 4. The advertisement delivery device 4 designates the received user ID and acquires user information data corresponding to the user ID from a user information management device 2. The advertisement delivery device 4 refers to conditions determined correspondingly to the content ID and individual information such as a history of viewing contents, included in the user information data acquired, to send the advertisements to be delivered to the user's terminal 6. The advertisement delivery device 4 sends the advertisement material ID of the delivered advertisements and the user ID to the user information management device 2 to update the user's history of viewing advertisements. <P>COPYRIGHT: (C)2004,JPO |
