MARKETING RESEARCH METHOD USING MOBILE COMMUNICATION TERMINAL, AND MARKETING RESEARCH SERVER AND COMMUNICATION SYSTEM USED FOR THE METHOD

摘要

PROBLEM TO BE SOLVED: To provide a marketing research method capable of efficiently providing marketing information related to the user information of cell phones, a marketing research server, and a communication system.

SOLUTION: Distribution information including connected address information for gaining an access to additional information requiring addresses is transmitted from an information distribution server 41 to a plurality of cell phones through a cell phone communication network 70 for communicating with the cell phones 60A and 60B for each preset multiple distribution areas. Access information when the cell phones receiving the distribution information gain an access to the additional information acquisition addresses through the cell phone communication network 70 is collectively acquired from the marketing research server 42 disposed at a position for connecting the cell phone communication network 70 to the Internet 30. The access information to the additional information acquisition addresses and the user information on the users of the cell phones are related to each other to provide the marketing information.

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