| 摘要 |
PURPOSE: A wireless portal advertising service method in a wireless communication system is provided to enlarge the range of advertising execution targets and give an opportunity for profit generation equally by sharing advertising contents between wireless portal service providers in real time, measuring an advertising execution result, and adjusting advertising expenditure according to the execution result. CONSTITUTION: If an advertisement is requested from an advertiser(201), a wireless advertising agent collects opinions for advertising execution(202) and registers advertising execution conditions in an advertising server(203). The advertising server classifies and stores advertising matter according to the advertising execution conditions(204). In case that the type of advertising execution is a push type, the advertising server executes push-type advertising for its own wireless portal clients according to push-type advertising procedures(205). But, in case that the type of advertising execution is a pull type, the advertising server changes advertising contents in a form suitable for a wireless portal site that the advertiser selects(206). Then the advertising server executes pull-type advertising according to the type of the selected wireless portal site(207). |
