| 摘要 |
PURPOSE: A method using a brand AD(ADvertisement) program through an accumulative lottery ticket is provided to maximize an AD effect by making a member voluntarily view an AD through the Internet, a cellular phone, and a PDA(Personal Digital Assistant), and to guarantee a practical profit by giving a part of the AD costs as the prize money to the member through drawing. CONSTITUTION: The member obligatorily views the AD for 10 seconds by clicking a banner from a homepage of a company. An intrinsic number of the selected banner is automatically stored in a member database. When the member selects 6 banners, one game of the accumulative lottery ticket is completed and stored in the member database. An advertiser gives the AD costs to the member whenever clicking one banner. The company draws the lottery ticket on a fixed date, and a drawing result is opened to the homepage.
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