| 摘要 |
PROBLEM TO BE SOLVED: To efficiently deal with competition of advertisement put conditions and to confirm the propaganda effect of receipt advertisement in a receipt advertisement system. SOLUTION: A store putting the advertisement on the receipt puts an advertisement frame of the receipt up for an auction. An enterprise, or an advertiser, bids for the auction, wins at the tender for the advertisement frame of the receipt to be intended, and registers the advertisement contents in database of a receipt advertisement system center. The store puts the advertisement on the receipt by a POS system according to the tender result. Actual numerical values related to an age bracket, a gender, and regions distributing the advertisement are calculated from customer data of the POS system and the frequencies putting the advertisement on the receipt. The propaganda effect of the advertisement can be practically grasped as the numerical values. |
