Provision of comprehensive independent product information by provision of a direct web link to product information on a label or data carrier attached to a product, so that consumer protection is enhanced

摘要

Data carrier or label for product specific and product relevant information, whereby the data carrier has a key (2) in the form of a UPC or EAN code that gives product information in a standardized format, whereby the key is in the form of an online or web address that gives direct access to a database with comprehensive product and company information. The data carrier can be fixed to the product or near the product and contains a link to further information that can be directly and or machine readable. Independent claims are included for a corresponding data service, method and reader.