| 摘要 |
PURPOSE: A method of managing an instant premium event using a mobile communication terminal is provided to make a customer transmit data on an event through a mobile communication terminal in real time after purchasing a product on the spot, and to analyze the information in an event server in real time, thereby increasing efficiency of event management and an after-sales service. CONSTITUTION: An event request processor(701) inputs event information, and transmits the information to an event managing server(500). The event managing server(500) analyzes the information to extract SMS, ARS receiving IDs and event entry number lists, and transmits the extracted information to an event request program(700). An event provider(900) confirms the SMS, ARS receiving IDs and the lists, and displays the event information, then distributes pamphlets to each shop. An information processor(702) for an event result receives event result information in real time, and updates an event result DB(703), then extracts marketing data to show the data. |
