| 摘要 |
An integrated e-commerce platform provides tools for independent and institutional agents to anticipate, recognize, analyze, and fulfill customer needs. The platform (200) provides customer retention and customer sales tool to the different agents providing products and services. Databases store customer information and profiles (214), transaction, and agent information (216) including data about the hierarchical arrangement of agents in relation to other agents. Additionally, decision support tools (212) allow identification of support and products that best fulfill a customer's needs. As a result of this platform, agents act as distribution channels for vertical services offered by the platform as well as provide customers with a one-stop shopping arrangement. In addition to the revenue agents generate by selling their own products and services, incremental revenue can be as a result of commissions on sales by other sponsored agents based on the hierarchy of agents (210). |
