DELIVERY AND TRACKING OF EPISODIC MULTIMEDIA CAMPAIGNS

摘要

A method for delivering and tracking an episode multimedia campaingn to a plurality of users on a network. A plurality of campaingn segments (A, B, C, D) belonging to the episodic multimedia campaingn is downloaded from a remote server (301) to a client (303, 304, 305) on the network (302), so that downloaded campaign segments (A, B, C, D) are resident on the client (303, 304, 305) and available for playing by a user on the client. The downloaded campaign segments are tracked, and tracking data pertaining to the downloaded campaign segments is stored to a database (306). The next campaign segment for the client may then be determined based on the tracking data, and delivered from the server (301) to the client (303, 304, 305).