System and method for implementing a loyalty program incorporating on-line and off-line transactions

摘要

A system and method for implementing a loyalty program. Each program has a client providing products and/or services to customers. The client desires to build loyalty relationships with the customers. The customers complete on-line and off-line transactions or behaviors with the client. The program receives information relating to the on-line and off-line transactions or behaviors and issues reward points redeemable for rewards to the customers on the basis of the received information.