ADVERTISEMENT PREPARATION ASSISTING DEVICE

摘要

PROBLEM TO BE SOLVED: To provide an advertisement propagation assisting device which generates an advertisement increasing advertisement effect. SOLUTION: This advertisement generation assisting device 30 which generates advertisement information is equipped with an associative information database 50 which stores associative information that an object article to be advertised is associated with so that the information corresponds to the object article, an open information extraction part 308 which extracts open information related to the associative information from the information opened on the public communication network, and an advertisement generation part 302 which generates the advertisement information according to at least one of the open information extracted by the open information extraction part and the associative information.