发明名称 |
SYSTEM AND METHOD FOR COLLECTING DEMOGRAPHICS FROM AND DELIVERING BANNER ADVERTISEMENTS TO A PLURALITY OF SUBSCRIBERS |
摘要 |
A system that enables the presentation of banner advertisements when a television viewer changes channels (500), or a sponsor directs, also provides for the collection of demographic profiles for the subscriber population (550). When banner advertisements are presentS, they are selected from a pool according to an adbertising category based on the demographic profile. When the television viewer selects the banner advertisement, either by way of a touch screen (505) or a remote control, a web browser retrieves the referenced web page and eclipses the underlying video entertainment presented on the screen (560). A subscriber reception unit provides the intelligence and hardware foundation that allows a web browser to control the reception of video content and the overlay of graphic web pages. A micro-server, hosted in the subscriber unit, enables local control of the hardware, including channel, volume, video color and contrast, through HTML scripting in web pages tailored for the system (520).
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申请公布号 |
WO0219237(A1) |
申请公布日期 |
2002.03.07 |
申请号 |
WO2001US41927 |
申请日期 |
2001.08.28 |
申请人 |
J'MAEV, JACK, I.;INFIESTO, DOUGLAS, C.;LOPEZ, RICARDO |
发明人 |
J'MAEV, JACK, I.;INFIESTO, DOUGLAS, C.;LOPEZ, RICARDO |
分类号 |
G06F3/0481;G06Q30/00;H04H20/63;H04H60/46;H04H60/66;H04H60/82;H04L29/06;H04N5/00;H04N5/445;H04N7/10;H04N7/16;H04N7/173;(IPC1-7):G06F17/60;H04N7/14 |
主分类号 |
G06F3/0481 |
代理机构 |
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地址 |
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