| 摘要 |
PURPOSE: An Internet shopping method linked with broadcasting is provided so that television viewers and radio listeners can immediately purchase the articles related to the contents of the current program through an Internet shopping site. CONSTITUTION: A shopping server obtains a broadcast organization program from a broadcasting station(S210) and constructs a database to store relevant articles and associated shopping information according to the obtained program(S220). After constructing the database, the shopping server transmits a shopping indication unit, including link information to a shopping site, to a user's receiver(S230). The shopping server checks whether the user selects the shopping indication unit(S240). In case that the user selects the shopping indication unit, the shopping server transmits the shopping information of an article, related to the broadcast contents of the time point that the shopping indication unit was selected, to the receiver(S250). As the shopping information of the article is displayed through the receiver, the user purchases it using the Internet function of the receiver(S260).
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