| 摘要 |
PURPOSE: A TV program allocation method for a plurality of product advertisements and a recording medium therefor are provided for determining an allocation method in which a certain product is allocated to a certain program based on a programmed technique. CONSTITUTION: A data of a bought broadcast program list, a destination period and a product information which will be advertised is inputted into a system(S310). A broadcast program list includes information such as a channel of each program, a broadcast day, a program name, an advertisement unit price, a start/end time, a time-based supply, an initial operation, a remark, a target audience-based view ratio, etc. Here, the information concerning an advertisement unit price of each program and a target audience-based view ratio must be included.
|
