| 摘要 |
PURPOSE: A system for providing user centered real-time customized advertising service and the method thereof are provided to display a desired advertisement in a desired time and a desired place by using display means such as an electric bulletin board. CONSTITUTION: A computer user using a user computer(110) connects with an advertising management server(100) through an internet network(125) and transmits an advertising message and an advertisement comprising advertising conditions such as start time, duration, area, etc., to the advertising management server(100). In the same manner of the computer user, a personal portable terminal user transmits an advertisement to a mobile communication network(120). The mobile communication network(120) transfers the message and conditions of the advertisement from the personal portable terminal(115) to the advertising management server(100). The advertising management server(100) collects a plurality of advertising operating parts(140,150) to provide a service displaying the advertising message according to the desired advertising conditions and configures an Intranet network(130) with them in order to receive advertisements transferred from users through the internet network(125).
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