<p>A pallet display assembly (1) comprises a pallet (5) defining a maximum length boundary (10) of a shipping and display space and a maximum width boundary (20) of the shipping and display space. The pallet display assembly (1) also comprises a plurality of product packages (40) arranged on the pallet (5) and defining a maximum height boundary (30) of the shipping and display space. The pallet display assembly (1) further comprises at least one product demonstration package (50) disposed on the pallet (5) within the dimensions of the shipping and display space.</p>