Online information system with continuous scrolling and advertisements

摘要

A web page may be rendered for display on a client device. The rendered web page may include a first document and a first advertisement that is based on the first document. It may be determined that a first scroll position of the rendered web page has a first characteristic. Possibly responsive to determining that the first scroll position of the rendered web page has the first characteristic, a second document may be requested and received from a content server device, and, based on the second document, a second advertisement may be requested and received from an advertisement server device. The web page may be re-rendered for display on the client device. The re-rendered web page may include content from the first document, content from the second document, the first advertisement, and the second advertisement.

主权项

1. A method comprising:
rendering a web page for display on a client device, wherein the rendered web page includes a first document and a first advertisement that is based on the first document; determining that a first scroll position of the rendered web page has a first characteristic; responsive to determining that the first scroll position of the rendered web page has the first characteristic, (i) requesting and receiving a second document from a content server device, and (ii) based on the second document, requesting and receiving a second advertisement from an advertisement server device; and re-rendering the web page for display on the client device, wherein the re-rendered web page includes content from the first document, content from the second document, the first advertisement, and the second advertisement, wherein not all content from the first document and second document is displayed on the re-rendered web page, wherein the first advertisement is based on non-displayed parts of the first document, and wherein the second advertisement is based on non-displayed parts of the second document.