System and Method for Managing Media Advertising Enterprise Data

摘要

A system and method for managing media advertising enterprise data. An enterprise data management (EDM) module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records. A scoring function with respect to each record can be computed based on the rules to determine the highest priority. The rules in association with the scoring function can be stored locally in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each record can then be assigned with a parent enterprise advertiser. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.

主权项

1. A server device comprising:
a processor and associated memory implementing an enterprise data management module, the enterprise data management module configured to organize and match a plurality of disconnected records associated with market-level entities to a record associated with a common enterprise-level entity, wherein the disconnected records are stored in disparate management systems employed across multiple different markets; a communications interface configured to:
obtain a set of scoring rules;transmit a request message to an enterprise-level management system, wherein the request message includes the set of scoring rules to be used by a media management system;receive, from the enterprise-level management system, scores associated with the plurality of disconnected records; and the processor further configured to match at least some of the plurality of disconnected records to an enterprise-level entity, based at least in part, on the scores.