SYSTEM FOR PROVIDING PROMOTIONAL CONTENT AS PART OF SECONDARY CONTENT ASSOCIATED WITH A PRIMARY BROADCAST

摘要

The system provides a computer based presentation of promotional content synchronized to a broadcast and not merely to an event. The system includes a customizable interface that uses a broadcast and a plurality of secondary sources to present data and information to a user to enhance and optimize a broadcast experience. The system provides customizable delivery of the promotional content that is based on both the content and the context of the primary content broadcast. The contextual triggers define a state of the broadcast and select from a library of promotional content that is appropriate for that state and for the user. The system can also synchronize promotional content, to any or all of the plurality of secondary sources as well. The system can provide promotional content on a user by user basis, providing uniquely user directed advertising.