STRENGTH BASED MODELING FOR RECOMMENDATION SYSTEM

摘要

Example apparatus and methods provide a recommendation to a user about a product they may wish to consider purchasing. One method produces a single indication concerning a relationship between a user and an item with which the user has interacted. The single indication identifies whether the user likes the item and the degree to which the user likes the item. The single indication is independent of user signals processed to compute the single indication. The single indication is produced by a signal deriver that is loosely coupled to a model of users and items. The model may be a matrix upon which matrix factorization can be performed. Although matrix factorization is performed, it is performed on vectors whose elements are independent of the signals processed by the signal deriver. Since users may have different preferences at different times, the degree to which the user likes the item may be manipulated.