E-mail containing live content

摘要

A system for introducing live content into an electronic mail message comprising at least one dynamic live content area sent through an e-mail service provider system comprises memory and a click manager. The memory includes live content comprising image data and expiration data. The click manager receives an indication of the opening of the message by a recipient, wherein the click manager accesses the memory to retrieve live content and send the retrieved live content for rendering in the dynamic live content area of the e-mail message opened by the one of the plurality of recipients.

主权项

1. A computerized method for generating and send e-mail messages containing live content, the method comprising:
sending a plurality of email messages to a plurality of recipients, each e-mail message of the plurality of e-mail messages comprising a live content area and a unique identifier identifying one recipient of the plurality of recipients: receiving a request from a mail client to serve the live content area over a computer network, the request further comprising the unique identifier; retrieving an image data from a memory based at least in part on a demographic information associated with the recipient and an expiration data, the image data corresponding to a marketing advertisement and the expiration data corresponding to an expiration date of the marketing advertisement that is indicative of a number of times the image data is to be retrieved; and transmitting the image data to the mail client over the computer network, wherein a default image data is retrieved and transmitted in the event that the request is received after the image data has been retrieved more than the number of times.