LONG TERM TARGETING OF CONTENT ITEMS

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for long term targeting. In one aspect, a method includes identifying a user including assigning the user a unique identifier and recognizing the user each time the user interacts with a content management system; logging user actions and preferences as a user interacts with one or more web based resources over time, over different devices and with different browsers including storing preferences of the user; receiving from the user a request for content, the request received at the content management system; and targeting content to the user based on the stored preferences.

主权项

1. A method comprising:
identifying a user including assigning the user a unique identifier and recognizing the user each time the user interacts with a content management system; logging user actions and preferences as a user interacts with plural different resources over time at a first device including storing preferences of the user; logging user actions and preferences as a user interacts with plural different resources over time at a second device including storing preferences of the user; receiving from the user at the first device a request for content during a session, the request received at the content management system including determining after login that a cookie associated with the content management system is stored on the first user device that originated the request and provided the cookie as part of the request; targeting content to the user based on the stored preferences and user actions from each of the first device and the second device in response to the request for content including using the cookie, wherein the stored preferences and user actions from the first device and the second device are respectively weighted for providing content to the first device based on the device the respective stored preferences and user actions are associated with, a location of the user associated with the respective stored preferences and user actions, and a time of day associated with the respective stored preferences and user actions; and updating the cookie stored on the first device based at least in part on user interactions made during the session along with interactions made during other different intermediate sessions on the second device including interactions with each resource interacted with by the user in a given session.