DATABASE SYSTEMS FOR MEASURING IMPACT ON THE INTERNET

摘要

Database computer systems are provided for determining influence of various categories of content sources on a selected brand. A brand profile using terms and URLs associated with the selected brand is stored in a database. The computer queries popular search engines over the Internet using the terms and URLs from the database as search terms. The results are classified according to their category of content sources and impact values and a brand ownership score are calculated from the classified results and from other weights associated to the ranks of the results, to the category of content sources and to the search engines. The category of content sources having ownership of the selected brand is then identified.

主权项

1. A computer system comprising:
a database to store a brand profile, the brand profile comprising a list of words and phrases; a computer coupled to the database and the Internet, the computer comprising a processing module and a memory storing computer readable instructions for execution by the processor to provide:
a search engine interface to query each search engine of a set of search engines over the Internet using the words and phrases from the brand profile stored in the database as search terms and retrieve a predetermined number of search results returned by each search engine of the set of search engines;a classification engine to classify the predetermined number of search results retrieved by the search engine interface from each search engine of the set of search engines into a plurality of categories of content sources by assigning each search result of the predetermined number search results from a respective search engine to a respective category of the plurality of categories of content sources based on a respective origin site associated with each respective search result, resulting in classified search results; anda score calculation engine to calculate, for each category of the plurality of categories of content sources, a respective impact value across the set of search engines based on the classified search results and identify a first category of the plurality of categories of content sources having a highest impact value.