Systems and Methods for Enhanced Networking, Conversion Tracking, and Conversion Attribution

摘要

The present disclosure provides systems and methods for electronically providing each of a plurality of content distributors with access to a library of content items, facilitating the selection of a combination of the content items, creating a unique set of links for each recipient-distributor combination, and distributing the selected content and unique links via one or more distribution channels to a plurality of recipients. As each link is associated with both a recipient and a distributor, conversion actions stemming from the selection of a link by a recipient are attributed to the proper distributor. Distributors can create content distribution approaches that can be shared with other distributors.

主权项

1. A non-transitory computer-readable medium storing instructions that, when executed by a processor, are configured to cause the processor to perform operations for facilitating digital communication and conversion attribution, the operations comprising:
providing a plurality of content distributors with access to content items from an electronic library of content items; receiving a unique content selection of at least two of the content items by each of the plurality of content distributors for distribution to a unique set of recipients for each of the plurality of content distributors; creating a plurality of electronically selectable unique links each associated with:
(a) a corresponding content distributor from the plurality of content distributors,(b) a corresponding unique content selection received from the corresponding content distributor, and(c) a corresponding recipient from among the unique set of recipients of the corresponding content distributor; causing the unique content selection of each of the plurality of content distributors to be distributed in conjunction with a corresponding unique link from the plurality of electronically selectable unique links, via at least one distribution channel, to each corresponding recipient; determining that a plurality of conversion actions have occurred, each conversion action occurring in conjunction with a selection of a given selected link of the plurality of electronically selectable links, the selection by the corresponding recipient of the given selected link; and attributing each of the plurality of conversion actions to the corresponding content distributor for each given selected link of the plurality of electronically selectable links.