METHOD AND APPARATUS FOR PERFORMING SENTIMENT ANALYSIS BASED ON USER REACTIONS TO DISPLAYABLE CONTENT

摘要

A computer implemented method and apparatus for acquiring sentiment analysis information based on user reactions to displayable content. The method comprises receiving reaction data of at least one individual user viewing portions of displayable content, wherein the reaction data of each user includes indications representative of at least one of a time-varying emotional state of the user and a time-varying level of interest of the user captured during viewing of the displayable content; and performing sentiment analysis on the reaction data by at least one of: categorizing portions of the displayable content based on one of the reaction of one user or aggregated reactions of a plurality of users, and identifying at least one portion of the displayable content having one of a more favorable and a less favorable reaction by the at least one user, by comparison to one of a baseline and reactions to other portions of the displayable content.

主权项

1. A computer implemented method comprising:
receiving reaction data of a plurality of users, the reaction data comprising indications representative of at least one of an emotional state of the user and a level of interest of the user captured during viewing of displayable content; identifying at least one portion of the displayable content to which at least one user had a reaction; and categorizing portions of the displayable content based on one of a reaction of one user and aggregated reactions of a plurality of users.