METHOD FOR THE EFFICIENT CONTROL OF PERSONALIZED ADVERTISEMENT DATA AND SYSTEM THEREFOR

摘要

A control method of personalized advertising data increasing the advertising efficiency and a system therefor are provided to simplify and select the advertisement which concern of viewer is high. An advertising system transmits a plurality of advertisement which advertisement control data is connected to a user receiver(S200). Each user receiver stores a plurality of advertisements in which advertisement control data is connected in a storage medium(S300). The user receiver is the conditional variable from advertisement control data and point using the same(S500). The user receiver confirms advertisement control data of the advertisement stored in the storage medium and extracts advertisement control data(S700).