Building intelligence from customer relationship management events

摘要

Some embodiments provide a data intelligence extraction system for extracting intelligence from different events that are generated by separate and independently operating event generating sources within a business, wherein each event generating source records some set of business activities and the data associated with those activities. The intelligence that the system extracts includes a cradle-to-grave accounting for the engagement that different entities have with a business over the entirety of the entity-to-business relationship. This cradle-to-grave accounting is formed by the system linking events that are related causally, temporally, or on the basis of an entity to which they relate. The system then constructs data assets to capture the data from the linked events, and in so doing, provide the business with assets that compile the data the business has obtained on the different entities over the cradle-to-grave engagement with those entities.

主权项

1. A computer-implemented method comprising:
generating a plurality of events at a plurality of event generating subsystems of a business, each event generating subsystem automatically generating a set of the plurality of events tracking business activities of a different business unit from a plurality of business units of the business automatically in response to performance of said business activities by the different business unit, wherein generating the plurality of events comprises automatically populating each event of the plurality of events with a timestamp, data resulting from a performed business activity at a time identified by the timestamp, and at least one identifier identifying at least one of an external client, an internal business representative, and an asset involved as part of the performed business activity; generating a data asset tracking a cradle-to-grave engagement between a particular external client and each of the plurality of business units of the business by appending the data from a directly linked set of events of the plurality of events to the data asset, wherein each event from the directly linked set of events comprises at least one particular identifier directly identifying the particular external client; and updating the data asset with data from an indirectly linked event of the plurality of events, wherein the indirectly linked event omits the particular identifier and has one of a temporal link or a causal link to a directly linked event from the directly linked set of events, wherein the temporal link is established from the indirectly linked event timestamp aligning with a timestamp of the directly linked event and the indirectly linked event data comprising at least one value in common with the directly linked event data, and wherein the causal link is established from the indirectly linked event data comprising at least one value in common with the directly linked event data and the indirectly linked event resulting from the directly linked event.