COLLAPSIBLE ADS

摘要

In an example embodiment, an area of a web page devoted to displaying an ad is rendered. Then, an ad server is called for ad content. Then, a collapsible ad script is received from the ad server in lieu of ad content. The collapsible ad script is executed, causing a message to be sent to a scripting engine in a web browser, the message causing the web browser to set a height of the area of the web page to zero.

主权项

1. A system comprising:
a web browser executable by a processor and configured to parse a web page, the web page including an ad placement element that, when executed:
renders an area of a web page devoted to displaying an ad;calls an ad server for ad content;receives a collapsible ad script from the ad server in lieu of ad content; andexecutes the collapsible ad script, causing a message to be sent to a scripting engine in the web browser; the web browser further configured to:
in response to the message from the ad placement element, sets a height of the area of the web page to zero.