Method for optimum placement of advertisements on a webpage

摘要

A method for the placement of advertisements on a page to optimize the occurrence of an event associated with such advertisements. The advertisements might include, for instance, advertisements on a webpage, and the event would include a user clicking on an advertisement. Data regarding the past performance of the advertisements is stored and updated as new data is received. A user requests a page from a server associated with the system. The server uses the performance data to derive a prioritized arrangement of the advertisements on the page. The server performs a calculation regarding the likelihood that an event will occur for a given advertisement displayed to a user. The advertisements are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the advertisements arranged according to this product.

主权项

1. A computer implemented method of providing placement of a plurality of advertisements on a page accessible by a user, the page having positions for receipt of the advertisements, each advertisement having at least one link to information, the link being invoked by an event identifying the advertisement by a computer pointing device, the method comprising:
at a server, storing in a database and retrieving from the database performance data associated with the likelihood of the event occurring for each advertisement; at the server, in response to a request for advertisements from a website, arranging the advertisements relative to one another on the page using the performance data; and delivering data defining the arranged advertisements for placement on the page by the website.