AUDIENCE SEGMENT ANALYSIS

摘要

Techniques and mechanisms described herein facilitate audience segment analysis. According to various embodiments, a performance metric for an initial audience segment may be identified. The initial audience segment may designate a first criterion used to select a first plurality of advertising opportunity bid requests for bid placement. An updated audience segment may be determined based on the performance metric. The updated audience segment may designate a second criterion used to select a second plurality of advertising opportunity bid requests for bid placement. A message to place a bid for an advertising campaign on an advertising opportunity bid request may be transmitted. The advertising opportunity bid request may be associated with an advertising audience member matching the second criterion.

主权项

1. A method comprising:
identifying a performance metric for an initial audience segment via a computer processor at a demand-side platform, the initial audience segment designating a first criterion used to select a first plurality of advertising opportunity bid requests for bid placement; determining an updated audience segment based on the performance metric via the computer processor, the updated audience segment designating a second criterion used to select a second plurality of advertising opportunity bid requests for bid placement, the updated audience segment representing a subset of the initial audience segment; selecting, by the processor, the updated audience segment for bid placement; and transmitting, via a communications interface at the demand-side platform, a message to place a bid for an advertising campaign on an advertising opportunity bid request, the advertising opportunity bid request being associated with an advertising audience member, the advertising audience member matching the second criterion.