PROCESS AND APPARATUS FOR ADVERTISING COMPONENT PLACEMENT

摘要

A method of digital advertising, comprising: receiving a plurality of video material sources; optionally converting video material from a format of said sources into one or more placement operating formats; placing a digital advertising component into video material; and outputting the video material with the digital advertising component integrated within it for distribution. Preferred embodiments of the invention involve generating a market for placement zones suitable for receiving digital advertising components, wherein a market is generated by for example a bidding process against one or more available placement zones or offering one or more available placement zones with an indication its value/price. Also disclosed are computer apparatus and systems for performing the above-mentioned methods and related methods, and a system and method for management and manipulation of digital assets.

主权项

1. A method of providing video material with one or more integrated advertising components comprising:
receiving, at a repository, video material; receiving one or more advertising components for insertion into the video material; scanning the received video material to identify one or more placement zones in the video material suitable for receiving the one or more advertising components; generating placement instructions for the one or more placement zones, the placement instructions comprising:
metadata on one or more characteristics of the one or more placement zones;manipulation instructions for integrating the one or more advertising components into the one or more placement zones; and transmitting at least part of the video material, the placement instructions and the one or more advertising components over a distribution network to a remote combining module to allow the remote combining module to combine the video material and the one or more advertising components, based on the placement instructions.