发明名称 |
Targeted content delivery mechanism based on network application data |
摘要 |
A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber's computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber's profile. |
申请公布号 |
US8984047(B2) |
申请公布日期 |
2015.03.17 |
申请号 |
US201012694114 |
申请日期 |
2010.01.26 |
申请人 |
Alcatel Lucent |
发明人 |
Gassewitz Michael;Lee Denny Lung Sun;Gaudet Robert |
分类号 |
G06F15/16;H04L29/08;G06Q30/00;H04H60/33 |
主分类号 |
G06F15/16 |
代理机构 |
Wolff & Samson PC |
代理人 |
Wolff & Samson PC |
主权项 |
1. A system for delivering targeted content to a subscriber, the system comprising:
a data preparation element deployed in a service provider network for generating web events associated with a network identifier based on network application data, the web events conforming to a common data scheme; an event analyzer for generating one or more profiling algorithms by applying behavior pattern recognition analysis to the web events; a profiler for maintaining a profile of the subscriber generated by using the one or more profiling algorithms on web events associated with the subscriber, the profile characterizing the subscriber's interests; and a content server for selecting and delivering targeted content to the subscriber based upon the profile of the subscriber. |
地址 |
Boulogne-Billancourt FR |