Computer program product and device for displaying advertising on a television

摘要

A method of providing advertising from a central database server connected to a global computer network to distributed sites via interactive television. A representative icon is presented to a subscriber on a television screen indicating an advertisement. When a the icon is selected, an advertisement information detail is retrieved from storage in a local memory, or from the central database server and presented to the subscriber on the television screen.

主权项

1. A computer program product stored in a non-transitory tangible computer readable medium and executable by a computing device, comprising:
a code segment executable to receive a plurality of advertising icons; wherein each of the plurality of advertising icons is representative of a company or product; a code segment executable to receive one or more advertisements and wherein each of the one or more advertisements is associated with at least one of the plurality of advertising icons; a code segment executable to cause one or more of the plurality of advertising icons to be displayed overlaying video content and wherein the displayed advertising icon is not integrated with an electronic program guide; a code segment executable to receive a user input indicating that a displayed advertising icon has been selected; and a code segment executable to display an advertisement associated with the selected advertising icon in response to receiving the user input.