线上贩卖机制建立;ONLINE SELLING MECHANISM CREATION

摘要

描述线上贩卖机制之建立；举例而言，带有生意目标及限制之零售商藉该线上贩卖机制获益于软体之自动产生及执行，该软体控制线上出价的产生以满足在限制内之生意目标。举例而言，因生意目标及限制随时间而改变，故可自动更新订制贩卖机制。在多个例子中，使用生意目标以自复数个可得到的线上贩卖机制中选择贩卖机制；可考虑贩卖机制之属性。在范例中，使用实施贩卖机制之通用软体以样例化根据特定生意目标及限制之订制贩卖机制。举例而言，可在商业伺服器上执行订制贩卖机制，以控制动态之出价产生。; properties of the selling mechanisms may be taken into account. In examples, generic software implementing the selling mechanisms is used to instantiate a bespoke selling mechanism according to particular business goals and constraints. For example, a bespoke selling mechanism may be executed at a commerce server so as to control dynamic generation of offers.