主权项 |
1. A computer implemented method for facilitating electronic commerce via a computer network, the method comprising causing at least one processor to execute a plurality of instructions for:
providing a first user with electronic access to a first digital media library, the first digital media library including a first set of digital media products; receiving a first rental request to lease or rent a first digital media product (“first DMP”) to a first user, the first DMP including a first portion of media content; determining a first lease term associated with the first DMP; initiating, in response to the first rental request, a first digital media product (DMP) lease purchase transaction for leasing the first DMP to the first user for a first rental period as defined by the first lease term; receiving a first lease fee payment in connection with the first DMP lease purchase transaction; generating access rights for enabling user access to access the first DMP and its media content during the first rental period; granting, in response to completing the first DMP lease purchase transaction, the first user with access rights for enabling the first user to access the first DMP and its media content during the first rental period; receiving a first Flip request to initiate a first Flip transaction to Flip the first DMP into a Flip Pool Library; if it is determined that the first rental period has not expired, initiating, in response to the first Flip request, the first Flip transaction to Flip the first DMP into the Flip Pool Library; rescinding, in response to completing the first Flip transaction, the first user's access rights to access the first DMP and its media content during the first rental period; and enabling, in response to completing the first Flip transaction, other users to lease the first DMP from the Flip Pool Library before an expiration of the first rental period. |