| 摘要 |
The psychological impact of entertainment material, visual objects, brands and advertising, commercial communication, the response to an individual presenting a message, or to an individual seeking public office can be assessed using methods employing measurements of SSVEP or SSVER phase increase and gaze tracking of subjects in a variety of ways. Various psychological states may be analyzed in order to accurately predict success and to enable early modification in development stages of products or communication. |
