METHOD AND SYSTEM FOR DETERMINING ITEM SPECIFIC USER INTEREST

摘要

A method for determining item specific user interest includes rendering a tag on top of a content item of a website, activating an e-commerce application from the tag related to the content item, and rendering a second item related to the content item on the e-commerce application. The method also includes monitoring one or more actions performed by the user related to the item on the e-commerce application. The method further includes assigning scores to the one or more actions performed by the user related to the item. In addition, the method includes determining a level of interest value of the user for the item based on scores assigned to the one or more actions.

主权项

1. An apparatus for determining item specific user interest comprising:
a processor; and a memory comprising program code, wherein the processor under control of the program code causes the apparatus to:
render a tag on top of a content item of a website;activate an e-commerce application from the tag related to the content item;render a second item related to the content item within the e-commerce application;monitor one or more user actions related to the second item;calculate a score for each of the one or more user actions; anddetermine a value of a level of user interest based on the calculated scores.