| 主权项 |
1. A system for determining a measure of response of an audience to a target stimulus comprising:
a processor; memory connected to the processor storing program instructions and data; and program instructions stored in the memory and executable by the processor to:
receive data including data representative of at least two biometric parameters measured during a presentation to the audience presented over a period of time, the presentation including a first series of standardized stimuli, at least one target stimulus, and a second series of standardized stimuli, and measured during a re-exposure of the audience to the at least one target stimulus;collect and record from each participant a response to at least one self-report question during the re-exposure, wherein the at least one self-report question comprises a level of likeability of the at least one target stimulus, a valence of emotional response to the at least one target stimulus, an interest for the at least one target stimulus, or a combination thereof;calculate a single physiological score for each participant based on the received data representative of the at least two biometric parameters;calculate an Emotional Impact Score for the audience using each participant's single physiological score;calculate an Explicit Emotion Score, wherein the Explicit Emotion score comprises a single score comprising a combination of the responses to each of the at least one self-report question; andplot the Emotional Impact Score and the Explicit Emotion Score on a biphasic graph to predict a level of engagement of a population larger than the audience. |
