| 摘要 |
<p>The present invention relates to a method for servicing a customized advertisement using a mobile terminal, and provides a method for providing a customized advertisement service using a mobile terminal on the basis of customer information which is managed and stored by a mobile communications company. According to the method of the present invention, it is possible to perform targeting advertisement based on customer information of an advertisement receiver, thereby providing the most useful advertisement for the advertisement and providing the most appropriate advertisement, that is based on the customer information at the time of payment through a mobile terminal of the advertisement receiver, for the current situation of the advertisement receiver. In addition, advertisement costs can be reduced as an advertiser covers the advertisement costs according to the number of occasions where the advertisement is exposed to the mobile terminal.</p> |
