| 摘要 |
A method for placing targeted advertisement (TAD), including obtaining, from a location aware service provider, current locations of mobile devices used by consumers, wherein the current locations are determined within a pre-determined duration of current time, identifying a crowd comprising the consumers by comparing the current locations and a location of an advertisement presentation device to determine that the consumers are currently within a pre-determined range of the advertisement presentation device, calculating, based on profiles of the consumers, a relevancy score of a TAD message with respect to the crowd using a pre-determined formula, and sending, within a pre-determined time of identifying the crowd and in response to identifying the relevancy score meeting a pre-determined criterion, the TAD message to the advertisement presentation device for presenting to the plurality of consumers.
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