| 摘要 |
A method for optimizing a price for delivering at least one communication from an advertiser to a consumer, the method including (a) defining an advertisement product with at least one parameter, (b) obtaining a demand curve for the advertisement product, (c) calculating a first profit function as a function of the demand curve, (d) determining a first price at a maximum of the first profit function, (e) determining a second price at a point on the first demand curve corresponding to a capacity of communications that can be delivered to the consumer, and (f) determining a greater of the first and second prices as an optimal price.
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