| 摘要 |
A system for determining interests of users of mobile and non-mobile communication devices based on data received from a plurality of data providers, wherein the system is configured to perform the steps of: (a) obtaining multiple datasets, wherein each dataset comprises at least one user and at least one corresponding attribute for the at least one user; (b) creating a first cluster comprising a first user from at least one dataset and the at least one corresponding attribute for the first user; (c) creating a second cluster comprising a second user from the at least one dataset and the at least one corresponding attribute for the second user; (d) merging the first cluster with the second cluster; and (e) assigning values to previously unknown attributes based on probabilistic estimations.
|
