| 摘要 |
<p>The present invention relates to: a device for providing keyword advertising capable of efficiently setting advertising costs, when providing keyword advertising via a network; a method for providing such keyword advertising; and a recording medium on which is recorded a program for executing same. Billing is executed based on a final bid price that is set not only on the monetary amount bid by one or more advertiser requesting to bid for specific keyword advertising but also by: confirming the bid time of each advertiser and setting a final bid ranking based on the bid amount; setting a final-bid ranking, that is based on the bid time, for advertisers who submitted the same bid amount; and setting, as the final bid price of each advertiser, a monetary amount with a high pre-set amount vis-à-vis bids of advertisers entering final bids in lower ranking based on the set final-bid ranking.</p> |
