| 摘要 |
Embodiment of the present invention provides a video advertisement broadcasting method, device and system. The method comprises: receiving at least one of the image characteristics data, caption text and audio text of the video file sent by the client, in which the image characteristics data, caption text and audio text of the video file are analyzed and acquired respectively according to the video picture, video caption and audio content of the currently broadcasting video file by the client; obtaining the characteristics fusion result vector of the video file according to at least one of the image characteristics data, caption text and audio text of the video file; performing the similarity matching computation between the characteristics fusion result vector of each advertisement file to be embarked and the characteristics fusion result vector of the video file, and determining one or more advertisement file(s) with the largest similarity as the matching advertisement file(s); sending the matching advertisement file(s) to the client. By the embodiment of the present invention, the broadcasting advertisement on the client is much more suitable for the currently broadcasting scene on the client. |
