摘要 |
In one aspect, methods include receiving one or more first bids that have associated fixed prices, receiving one or more second bids that have dynamic prices that are adjusted at a time of auction in consideration of other bids in the auction, conducting an auction including pricing the one or more first bids and the one or more second bids, the one or more first bids being priced at their respective fixed prices and the one or more second bids being priced at respective amounts that maintain each second bid in a position marginally above a next-highest bid in the auction, and serving content based on one or more winning bids from the auction. |