发明名称 MIXING FIRST AND SECOND PRICE BIDS IN AN AUCTION
摘要 In one aspect, methods include receiving one or more first bids that have associated fixed prices, receiving one or more second bids that have dynamic prices that are adjusted at a time of auction in consideration of other bids in the auction, conducting an auction including pricing the one or more first bids and the one or more second bids, the one or more first bids being priced at their respective fixed prices and the one or more second bids being priced at respective amounts that maintain each second bid in a position marginally above a next-highest bid in the auction, and serving content based on one or more winning bids from the auction.
申请公布号 US2012303462(A1) 申请公布日期 2012.11.29
申请号 US201113114267 申请日期 2011.05.24
申请人 MYSEN CLARENCE C.;FRIEDMAN GREGORY J.;LOW JENNIFER LIU;SLOAN DAVID A.;GOOGLE INC. 发明人 MYSEN CLARENCE C.;FRIEDMAN GREGORY J.;LOW JENNIFER LIU;SLOAN DAVID A.
分类号 G06Q30/00 主分类号 G06Q30/00
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