| 摘要 |
The invention relates to advertising and to the systems intended for presentation of the information to the users and makes it possible to enhance the effective output of propagation means of advertising matter and information materials as well as the efficiency of advertising impact. Technical solution is in placing additional audiovisual information blocks in information to be transmitted to a user via a telecommunications network; in this approach, each audiovisual information block dispatched to the user is added to the data conveyed to the user over the telecommunication network without their distortion and they are displayed on the data terminal equipment (subscriber/user equipment) of the telecommunication network; adding of the audiovisual information block to the data conveyed to the user is effected by way of attaching or affixing without limitation the volumes of one or several additional information blocks, and reproduction is performed continually and periodically with a duration set by an advertiser within a regulated length of time; thereat, the additional information is dispatched to the user separately from the original one, which is not modified and is accessible to the user in the form in which it was sent to him from the host containing the requested content. System used for executing the method of advertising contains the equipment providing the user with an access to the telecommunication network, the database of additional audiovisual information blocks and software-hardware complex for processing the user's requests and replies by adding the additional audiovisual information block to the data conveyed to the user over the telecommunication network with a possibility of subsequent reproduction of the latter without data distortion, the software-hardware complex used for processing the user's requests and replies features a possibility of adding one or several additional audiovisual information blocks to the said data of one or several original information providers by way of attaching or affixing without limitation the volumes of additional information block of one or several additional information providers with a possibility of multiple and periodic reproduction of the latter with a preset duration; the local or global computer network is used as telecommunication network, and reproduction is effected on the data terminal equipment (subscriber/user equipment) of the telecommunication network. |
