发明名称 SYSTEM AND METHOD OF PROVIDING CONTENT BASED ON USER INTERACTION
摘要 <p>Methods and systems provide for displaying advertisement items on mobile devices in response to user selections. Advertisement items may be transmitted to mobile devices ahead of an insertion point and stored in memory. While displaying a content item, mobile devices may display a list of alternatives related advertisement content and prompt the user to select one. Mobile devices may determine an advertisement content item to display at the insertion point based on a received user input or lack of an input. In a further embodiment, mobile devices report displayed advertisement items to a service, such as the distributor, content provider, or a third party. In a further embodiment, the selection of alternative advertisement items to present to the user is made based upon weighting values associated with each advertisement item. Such weighting values may be adjusted when advertisement items are displayed or listed in a user interface display.</p>
申请公布号 KR20120108038(A) 申请公布日期 2012.10.04
申请号 KR20127020115 申请日期 2011.01.06
申请人 QUALCOMM INCORPORATED 发明人 SMITH ALLEN W.;RIVAS DANIEL M.;NIELSEN PER O.;MCGARRY SUSAN J.
分类号 H04N7/025 主分类号 H04N7/025
代理机构 代理人
主权项
地址